Remember when Instagram went down late last year?  It hit the headlines, and people all over the world panicked about their social connection failure. Yet, there's a lesson to learn from the outage, and that's why you mustn't let your business marketing, interaction, and engagement be 100% reliant on social media. Of course, we love to post, scroll, promote, share and spend hours getting inspiration, but when it comes to marketing your business, don’t solely rely on this alone.

So, consider this.

An estimated 3.5billion individuals globally use Instagram, Facebook or WhatsApp daily. Yes, that's a vast pool of potential new clients for small businesses. And while we at The Surrey Circle use social media to promote our customers and services, we don't believe you should only use this forum as a marketing solution. Therefore, social media marketing should be part of your overall (bigger!) marketing strategy allowing you to combine traditional and digital marketing.

And guess what? We're here to help you create your marketing strategy, so you're not just dependent on social media as we offer a cost-effective selection of marketing services to put your business on the map.

The power of print

Never underestimate the success of print marketing. It's cost-effective and brilliant for lead generation. It's another way to reach your potential customers, and we can help you do it via our beautiful printed local black book. Our book is a fantastic way to make an impression on new clients, and you don't have to panic about social media channels going down and hiding your business!

This year, our book will have an impressive reach of:

·       Over 200,000 plus readers

·       Entering over 50,000 homes across Reigate, Dorking, Esher and Cobham, including all surrounding areas, twice.

We make it easy for you. First, you choose the ad space you want to buy (up to a double page spread), and we'll advise you on what you need to add regarding content and photos. Then, once you've approved the final piece, we'll do all the marketing for you.

We're open 24/7

You don't need a shop to show off your products; we can do it for you with our online Shopping Hub. It's open 24/7, does not restrict you to set opening hours and lets potential customers find your products at any time of day or night. By marketing your products or services via The Surrey Circle Shopping Hub, you'll showcase your offerings to a vast array of shoppers, and you can speak to us to update products and photos.

For more information, have a read of our recent blog about The Surrey Circle Shopping Hub.

Business as usual

The Business Hub on our website is again a 24/7 marketing resource that shows off your brand and links directly to your website. The directory will enhance your profile, and don't panic if social media goes down; the Business Hub will continue to let your business shine! So, grab some inspiration and look at some of the other Surrey businesses we feature.

And the extras

Our marketing options don't stop with the book, Shopping & Business Hubs and social media. Instead, we keep going with other ways to showcase your business. For example, you can be part of our Surrey Stories by writing a blog about your business, feature in our email newsletter 'The Loop' or have a web banner on our website, and if a member of our Shopping Hub, feature in our weekly Sunday Shopping emails showcasing the range of products available to buy only a click away. We just keep adding services to give you a complete marketing solution.

Don't write off social media!

Yes, Instagram and Facebook went down, and individuals all over thought it was just their device, but generally, social media is a fantastic form of marketing. We regularly engage with our followers and spotlight our clients to boast about the great businesses in Surrey.

But that's why we offer a selection of marketing products and platforms, because used together they cover different areas and attract additional customers.

To quote an overquoted quote, don't put all your eggs in one basket for your business marketing. Instead, opt for a range of marketing services that promote your business in a variety of ways. Let us work with you to combine print, social media and website marketing to highlight your brand and services and ensure that if one channel goes on strike, the others are working hard to get your name out there.

We would love to discuss your business marketing needs. If you want to chat in person, please get in touch or look at our website for more information.

The Surrey Circle has your marketing needs covered.